Has your website recently slipped down a few spots in the Google rankings?

Is your SEO standing starting to make you sweat?

Keeping pace with Google’s ever-changing algorithms amid a surge of technological advancements is a challenging task. As Google refines its criteria, many established website owners are witnessing fluctuations in their traffic. While this can be disheartening, it’s important to recognize that improvements can be made by consistently evaluating your content and analytics and adapting to Google’s evolving standards. 

If you’re currently experiencing a drop in traffic know that you’re not alone, and there are steps you can take to address the situation. Here are some factors to consider when diagnosing the decline in your rankings:

How Are Your Keywords Performing?

When experiencing a ranking decline, it’s important to regularly monitor your website metrics using programs like Google Console and Google Analytics. These tools help identify any potential issues and changes in traffic and performance. If your keywords aren’t performing well, maybe it’s time to incorporate new ones, or shift focus to optimization. 

Are your keywords being optimized effectively? Do they appear in titles and headings? Are they sprinkled throughout your content? It’s vital to find the right balance of optimizing your keywords in a natural way so they gain enough traction, yet avoid appearing like a sales pitch. 

If it appears that your keywords are in fact still ranking high and being optimized effectively, your keywords and SEO may not be the problem. It could be Google’s changing criteria that is deeming other content to be more useful at the present time. 

Evaluate the Quality of Your Content: Is it Original, Relevant, and Valuable?

When creating content, emphasize originality and relevance to stand out in the digital crowded landscape. Move beyond generic product listings and service descriptions and instead put focus on sharing experiences. Center your content around user experiences by writing about how consumers will feel when using your product or service, and shift to highlighting customer reviews and testimonials. This will humanize your content which is great for SEO and makes your material more appealing and engaging to your target audience. 

Seek a Professional Opinion 

It can be difficult to self-audit your website to find the opportunities you’re not already taking advantage of to improve your SEO. That’s why seeking the expertise of an SEO company that is constantly monitoring turbulent algorithm updates is the most efficient way to improve your SEO standing. 

Remember, SEO is an ongoing process and it’s normal to experience fluctuations. Consistent analyzing and timely adjustments will help maintain and improve your website’s SEO performance over time. 

Boost Your Content with an Ann Arbor SEO Company 

If you’re seeking a competitive edge that will aid in improving your website’s standing on Google, consider seeking professional guidance and research the services of Ann Arbor SEO Companies. 

Michigan SEO Group offers online marketing in Ann Arbor, MI and the surrounding communities. We perform search engine optimization, write digital content, and manage social media campaigns. Contact us today so we can begin creating a plan of attack for your SEO!