Is your website not getting enough engagement?

Want to gain an edge on your competitors?

Search Engine Optimization is vital for businesses trying to attract new customers to their websites. Good SEO will put your site in front of more consumers and can drastically improve the number of leads you receive. The following trends are what we see dominating SEO in 2022. Understanding these and acting accordingly may prove to be very beneficial for your business:

Long-Form Content

According to The Next Web, long-form content, which is written content over 2,000 words, offers many proven benefits when compared to shorter content. These longer pieces can lead to more visibility online, more shares on social platforms, and more value for your readers. It may take more time and effort to create more robust content like this, but the payoff is worth it.

Mobile Friendliness

More and more people are using their phones or tablets to browse the web, and mobile browsing is often preferred over using a computer. The convenience of going online on your phone is unmatched, and you don't want your website’s mobile version to deter customers. A poorly performing mobile website will be frowned upon by Google and can hurt your search rank.

Video

Creating videos related to your content is another way to boost your SEO. Videos can be optimized by placing keywords in YouTube titles and descriptions. This alternate form of content, whether on a site like YouTube or an app like TikTok, can give your typical output a fresh look and offer a new way to reach consumers.

Best SEO Techniques Michigan

Proper SEO is a marathon – not a sprint. It takes time to do correctly and to see lasting results. Good SEO starts with the website – if it’s not built correctly, if the linking structure is off, if plugins break and aren’t maintained, your website’s Google search rankings can be downgraded and you may not even know it! If you’re tired of being on Page 2 – we can help get you to Page 1. With our website design team and internet marketing experts, we’ll create and execute a plan designed to improve your business’ online presence and move you up in search results. Contact us today for the best SEO in Ann Arbor!